Digital Ecosystem & Growth Strategy
The Boroumand Center
Context: The Boroumand Center works to document human rights violations in Iran. During the 2022 protest movement, the organization experienced a surge of global attention—but lacked the digital infrastructure to sustain momentum, deepen engagement, and translate awareness into long-term growth.
The opportunity was to transform reactive visibility into a scalable digital ecosystem that could support advocacy, storytelling, and sustained community expansion.
Strategy
Led a comprehensive social media and content strategy during the 2022 protest movement, amplifying documentation and real-time advocacy
Rebuilt visual and narrative systems to increase clarity, consistency, and shareability
Directed the design overhaul and launch strategy for the interactive protest map
Shifted the organization from reactive posting to structured, insight-driven storytelling
Implemented growth frameworks to convert attention into long-term community engagement
Impact
Grew social audience by 75% since strategy implementation
Achieved some of the highest engagement rates in the organization’s history
Increased consistency, shareability, and clarity across all platforms
Established a scalable digital foundation supporting advocacy, fundraising, and media visibility
