Influencer Ecosystem
Brownkind
As Senior Director of Brand & Engagement, I built Brownkind’s creator ecosystem from the ground up to reflect a more honest, culturally grounded vision of skincare for melanin-rich skin. The goal was not just visibility, but belonging — partnering with creators whose lived experiences aligned with the brand’s values and redefining how dermatology-led brands show up in culture and for people of color.
Strategy
Partnered with a diverse collective of creators aligned with brand values and lived experience
Co-created narrative-driven content centered around heritage, identity, and melanin-rich skin
Expanded beyond traditional beauty channels to reach audiences in unexpected cultural spaces
Positioned storytelling as the bridge between science-backed credibility and emotional connection
Impact
Influencer content drove 33% of Brownkind’s total revenue in its first year
Positioned the brand as culturally relevant and emotionally intelligent
Built deep trust and loyalty through community-centered storytelling
