Brand Positioning & Architecture
Brownkind
Context: As Senior Director of Brand & Engagement at Brownkind, we set out to center the needs of people of color through a brand grounded in science, elevated by culture, and rooted in care.
Strategy
Developed culturally grounded brand narrative
Built integrated marketing ecosystem
Led creator partnerships
Shaped visual storytelling direction
Impact
Exceeded first-year revenue goals by 25%
Influencer + paid social drove major growth
Built engaged community quickly
