Integrated Brand Growth and Strategy
LifeLabs Design
Context: As Director of Marketing at LifeLabs Design, I led brand and growth strategy for a material innovation company bridging sustainability, performance, and design.
The challenge was translating complex product technology into a clear, emotionally resonant brand story while building an integrated marketing foundation from the ground up.
Strategy
Built the brand’s foundational messaging and positioning
Directed launch strategy across digital, PR, influencer, and partnerships
Developed integrated campaigns that connected innovation with lifestyle storytelling
Managed creative partners to establish a cohesive visual and narrative system
Impact
Featured in Fast Company’s 2022 World Changing Ideas in Climate
Major Departures feature drove the largest single revenue day in company history
Positioned LifeLabs at the intersection of performance innovation, sustainability, and premium lifestyle media
